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| Protecting Your Privacy |
Your privacy is important to us. American pledges to be responsible when gathering your personal information and to protect your privacy.
Although this Privacy Policy is not a contract and does not create any legal rights, it does serve as an expression of American's
commitment to protecting private personal information. American reserves the right to change this Privacy Policy at any time and will
notify users of any material changes by updating the policy here and by including a "NEWLY UPDATED" label with the "PRIVACY POLICY" link on
the web sites governed by this policy for 30 days after any material changes are made.
This Privacy Notice should answer your questions about the sources and kinds of information we collect, how we use it, when it may be
shared with others, and how we safeguard its confidentiality and security. We also provide you with ways to correct the data you provide
us and to limit our sharing of this data with third parties. This privacy notice is applicable to Travel Reservations, Corporate Sales,
Marketing Research, Customer Relations/Service, the AAdvantage® program and certain affiliated American websites.
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| Information We Collect And How We Collect It |
In order to facilitate your travel, and manage our business, we collect and maintain personal information about you.
American collects customer information from many sources to understand and meet your needs. We collect personal information about you
from:
- You, when you voluntarily provide us with information;
- Your browser, when you visit our websites and your browser interacts with us;
- Your transactions with any of the companies in the
American family
- Other sources, in connection with providing your transportation needs and services.
The personal information we collect about you through these various sources may include, but is not limited to:
- Name, addresses and telephone numbers
- Email addresses, fax numbers and pager numbers
- AAdvantage account number and flight information
- Credit/debit card number(s), including associated billing address(es) and expiration date(s)
- Information necessary to facilitate travel or other services, including travel companion(s) names, emergency contacts, seating
preferences and special dietary or medical needs.
- Passport number, nationality and country of residence
- Transactional and online activity data pertaining to mileage activity with companies participating in the AAdvantage program
- Use of products and services such as self-service devices, flight status notification and online check-in
- Personal information provided via survey, focus group or other marketing research efforts
- Personal information provided to customer-service representatives to research and resolve issues or questions
- Corporate-contract, employer and/or other corporate affiliation (i.e. employer name, title, address and contact information)
Aggregate information
In addition to obtaining your personal information, when you use our site, we may collect tracking information such as your browser type,
the type of operating system you use, the name of your Internet service provider, and pages visited on the site. American gets this
information by using technologies, including cookies and web
beacons to increase the functionality and user-friendliness of our site and to better tailor our site to our visitors' needs. We also
use this information to verify that visitors meet the criteria required to process their requests. None of this tracking information
identifies you personally; we collect it for reporting onsite activity in the aggregate. For example, we may want to know how long the
average user spends on our site or which pages or features get the most attention.
Minors
American does not knowingly collect personal identifiable information from children under the age of 13. If you are under the age of 13,
please do not provide personally identifiable information of any kind whatsoever.
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How Your Information Will Be Used
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American uses personally identifiable information to complete transactions and fulfill requests for our services. American requires you to provide personal information when making a reservation to purchase airline tickets or related products and services such as renting cars or booking hotel rooms through an American Airlines reservations agent, travel agent, the AA.com® website or other travel-related website, or enrolling in the AAdvantage program. In addition to processing, confirming and fulfilling the travel or other services you request, American may use this data for administrative and analytical purposes such as information systems management, accounting, billing and audits, credit card processing and verification, customer-relations correspondence, operation of the AAdvantage program.
To the extent required by law, we may disclose personally identifiable information to government authorities, or to third parties pursuant to a subpoena or other legal process, and we may also use or disclose your information as permitted by law to protect the rights or property of American, our customers, our website, or its users.
American does not sell any customer information or share your email address with third parties except in compliance with this policy. However, we may disclose customer information to companies affiliated with American and/or unaffiliated third parties to fulfill the products and services you have requested. We may also disclose this information to third parties, such as employers, who have arranged for discounts, purchased travel or other services on your behalf.
American also uses customer information to identify, develop and market products and services that we believe you will value. From time to time, you may receive offers from affiliated American companies such as AMR Investments, American Eagle, AAdvantage participants, American Airlines Vacations, and AmericanConnection® or from carefully-selected third party companies with which we have a business relationship. In addition, we may provide information we collect about you to third-parties to distribute promotions, sweepstakes, marketing surveys, focus groups, interviews and other opportunities offered by American. These third-parties are subject to stringent data security and confidentiality requirements and, upon completion of their services, all customer information is returned to American or destroyed. You may choose to restrict these marketing communications and sharing of your information with third parties as outlined in the section below.
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How You Can Opt Out of Marketing Communications and Sharing of Your Information With Third Parties
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If you do not want American to use or share your personal information for the purpose of sending you marketing or promotional materials, please click on this link to submit your request by e-mail. If you are a member of one of our corporate or business-to-business programs, your company's designated representative may have to call directly if you choose to change your participation in those programs. (Please see your corporate program agreement and the specific web site applicable to your program for details.) Your request will be handled promptly but you may still receive marketing communications that were already in process prior to receipt of your request. If you are an AAdvantage member, you may also contact AAdvantage Customer Service to submit your request. Please note that you will continue to receive AAdvantage program updates and email products for which you have subscribed.
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Managing Your Email Product Subscriptions
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You can subscribe to or opt out of American's email products or update your personal account preferences by clicking on "My Account" at the top of any page on www.aa.com. You must log in using your password to access your information and to make any changes. If you've forgotten your password or need a new one, visit www.aa.com/password. In addition to this method, which applies to your www.aa.com preferences, other companies or programs in the American Family may require different steps to change your preferences for participation. Please review those other company or program web pages directly for any additional or different requirements to change your preferences.
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Security
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Information Security is important at American. We maintain strict physical, electronic and procedural safeguards to protect personal information and we regularly review our security standards and procedures to protect against unauthorized access to personal information. See our Security statement for details.
American also participates in the Council of Better Business Bureaus' BBBOnline® Privacy Program, and complies with all the BBBOnline privacy and security standards. Further information about this program is available at bbbonline.org.
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For EU Residents Only
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American complies with the EU Data Privacy Directive to the extent it applies to information American maintains. Please note that security regulations require us to provide government agencies access to data you disclose to us.
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Links to Other Sites
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We'd also like to remind visitors that we provide additional links to resources we think you'll find useful. These links will lead you to sites that may operate under different privacy practices. Our visitors are responsible for reviewing the privacy statements for such other websites, as we have no control over information that is submitted to these companies.
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The American Family
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This privacy notice is applicable to American, American Eagle, Executive Airlines, American Connection, Travel Reservations, Corporate Sales, Marketing Research, Customer Relations/Service, the AAdvantage program and certain affiliated American websites. Affiliated American websites may also have additional privacy disclosures and procedures in place, as described on those websites
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Contacting Us
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If you have other questions, comments or concerns about our privacy practices, email AA.com Customer Service.
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Privacy Modifications
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American reserves the right to change this Privacy Policy at any time. We will post any changes here, so be sure to check back periodically. Although this Privacy Policy is not a contract and does not create any legal rights, it does serve as an expression of American's commitment to protecting private personal information. This policy was last updated on June 30, 2004.
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| Security Statement |
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